Sandra Beltran joined Prohotel International in 1998, bringing with her over ten years of experience in the hospitality industry. As Vice President, Beltran is responsible for the marketing and sales of Prohotel’s international clients. She was integral in the concept creation and implementation at luxury boutique properties including La Pleta in Baqueira, Spain and Esencia and Ikal del Mar in Mexico’s Riviera Maya. Beltran was also charged with the creation of guest recognition and appreciation programs, which to date have increased the repeat guest factor from 50% to 70%.
Beltran’s other duties include conducting market research, as well as concept and feasibility studies to market clients to the luxury niche, heading up the public relations department, ensure all Prohotel properties meet or exceed luxury standards and coordinating with advertising agencies to develop marketing materials. Using her vast knowledge of internet marketing, Beltran creates and implements online marketing campaigns and promotions in conjunction with partner websites which have thus far resulted in a 15% increase in annual revenues.
Prior to her work with Prohotel International, Beltran was Director of Sales at Friendly Holidays South in Houston, Texas. During her two years in that position she saw a 65% increase in sales. She has also worked at Aeromexico Airlines as a Group Specialist and Reservations Agent. In her role as Group Specialist, Beltran developed and implemented group procedures for Aeromexico Vacations, as well as increased sales from $350,000 to $1.2 million.
Beltran received her Bachelors Degree in Business Administration from the University of Houston. She is fluent in Spanish and English. She lives in Houston, Texas with her husband and daughter.
