Prohotel - Management & Marketing

This elite, Spanish hotel group includes four Small Luxury Hotel properties – the Villa Real in Madrid, The Grand Derby Hotel in Barcelona, the Claris in Barcelona, Banke Hotel in Paris, France. From the collection these four properties are Prohotel’s primary focus. Even though Spain is overrun with luxury properties, Prohotel was successful in positioning each property as being in a class of its own, and increase the hotels’ average room rates by 40%.

Small Luxury Hotels of the World® – Prohotel International has served as the marketing group for Small Luxury Hotels of the World® in North and Latin America for over 10 years. Now dedicated only to the Latin America Market, Prohotel dedicates its effort to gain visibility for the association and brand it as the best in its field.

Through the development and implementation of branding programs, we have significantly increased the company’s Latin American client base and generated worldwide recognition for its clients. During the first year of our association with Small Luxury Hotels of the World®, Prohotel International increased its membership by 25%.

Converted from an 18th Century residence and known for its ultra-hip style and modern amenities, Prohotel branded this hotel as Hip Elegant. Located just a short walk from Plaça de Catalunya, Las Ramblas promenade, La Boquería Market, Gothic Quarter and a range of cafes, shops and nightspots. Prohotel put the finishing details to make it a member of Small Luxury Hotels of the World.

The hotel was a four star property with the main attraction being ski. We upgraded the hotel to a five star property, by upgrading all the hotel facilities from the rooms to the public areas. We created the concept and design for the Spa and upgraded the quality of the restaurants. The hotel has since become a member of Small Luxury Hotels of the World.

ProHotel International and ProHotel Management Company created and developed the concept for the resort. Ikal meaning "Poetry of the Sea" in Mayan consisted of 29 luxury villas with private pools. ProHotel Management Company was able to carry out the concept and develop it into a seamless creation amongst its environment.

After the great following that was had from Ikal del Mar in the Riviera Maya, we decided to take the brand to Argentina and begin work on a spectacular wine lodge, while simultaneously producing premium wines that carry through the same standard of excellence that is demanded from our properties.

Villa Maria Cristina, is the perfect combination of exquisite charm, relaxing atmosphere and unmatched cuisine. Villa Maria Cristina is one of our newest clients to join Prohotel.

With our marketing expertise and public relations campaign the hotel will earn its righteous place as one of the best properties in colonial Mexico. Our purpose is for Villa Maria Cristina to position the destination and expose the beauty and charm within the hotel as well as in its surroundings.

• Bodega Ikal - Mendoza, Argentina- Opening Winter 2011
• Hacienda Chable by Ikal - Merida, Mexico - Opening Winter 2011
• Ikal Ushuaia - Ushuaia, Argentina - Opening Winter 2012
• Hip Elegant - Los Cabos, Mexico - Opening Winter 2012