This elite, Spanish hotel group includes four Small Luxury Hotel properties – the Villa Real in Madrid, The Grand Derby Hotel in Barcelona, the Claris in Barcelona, Banke Hotel in Paris, France. From the collection these four properties are Prohotel’s primary focus. Even though Spain is overrun with luxury properties, Prohotel was successful in positioning each property as being in a class of its own, and increase the hotels’ average room rates by 40%.
While visitors to these properties are typically from Europe, Prohotel’s North American marketing efforts are so successful that North American visitors have become the hotels’ primary source of business. Discriminating visitors become aware of these hotels as a result of Prohotel gaining exposure for them through creative marketing tactics as well as promoting them through upscale charity galas and auctions. Due to Prohotel’s efforts, the Villa Real was upgraded from a 4-star hotel to a 5-star property, which is a prestigious honor in Spain.
