Formulating a Marketing Strategy
Prohotel consults with its clients to formulate a marketing strategy and program specifically tailored to meet their individual needs. By creating demand for the property, Prohotel enables a client to obtain priceless, yet inexpensive exposure through marketing vehicles that typically are very costly. As a result, the property can charge its guests a higher average room rate.
Capitalizing on Public Relations Opportunities
Prohotel conducts extensive market research and explores many avenues for promoting hotel clients. Prohotel's Press Editor generates press releases that highlight the unique benefits of a client's property. Through these releases, significant media attention has been devoted to properties managed by Prohotel which is a result of their distinctive philosophy, renowned design, friendly and relaxing atmosphere, and high profile events.
Promotion Through Educational Presentations and Tradeshows
In keeping with its proven marketing methodology, Prohotel promotes its clients' properties and destinations to agents at "carriage-trade" travel agencies, as well as major tradeshows and events.
Enhancing Image Through Creative Marketing Materials
Before formulating a marketing program, Prohotel evaluates marketing materials that are being distributed on behalf of a given property. Because it is imperative these materials reflect the property's quality image, Prohotel will make recommendations regarding what, if any, new materials should be produced and will work with its clients in creating professionally designed, image enhancing pieces.
Special Services
Prohotel offers a full range of end-to-end marketing solutions and advertising services. With an integrated approach to marketing, our clients benefit from having a consistent selling message and unified marketing theme.
Advertising Services
Prohotel will work with each client in developing effective advertising and marketing materials including print advertising campaigns, brochures, menus and other collateral or corporate identity materials. Our advertising department is staffed by experienced individuals who create highly original, persuasive and memorable materials. We also offer web site design and media buying services.
